Matrix Science Pharma (MSP)

This study explored the status of advertisement practices among Herbal Medicine Dealers (HMDs) on various media platforms, and stakeholders’ perception of its relationship with profitability, business growth and overall standard of living. This survey was carried out using semi-questionnaire as data collection instrument. The participants include 70 HMDs, which includes 28 recognized Herbal Medicine Practitioners (HMPs) recognized by the Complementary Medicine Unit (CMU) of the Ministry of Health (MOH) and 42 Herbal Products Vendors (HPVs) within 7 major markets within the study area. Findings from this study indicate that of the 70 HMDs, 56 (80%) and 14 (20%) are exposed to radio and social media platforms, respectively, while 6% are not exposed to the media at all. Among the 56 HMDs who are exposed to the media, only 3 (5.4%) are involved with media advertisement, while the remaining 53 (94.6%) are not involved with media advertisement. By prioritizing media advertisement as part of their business strategy, HMDs in the study area can improve herbal product patronage, thereby increase their revenue. The findings of this study are relevant to the growth of the business in focus and the improved standard of living of related stakeholders in the study area.